The Second Internet


The social nature

of this new wave of Internet companies is such a major factor

…. that Wedbush also calls it the rise of the “Social Internet” in a new report on the sector, and says successful companies are powered by similar features,


Platforms open their API to developers
Continuous and rapid pace of innovation (see Facebook)
The company/brand must listen to the dialogue and participate with customers
Customer contribution is a large percent of the value/experience
Every customer has a personalized experience
Social graph connections drive discovery rather than search


The Rise of the “Second Internet” and What It Means , Mathew Ingram Mar. 31, 2011,