A must read..
…for journalists, publishers, brand owners, PR professionals and advertising creatives. Perhaps also for you? The 150+ pages book “The Editorial Age” deals with the crisis in media and advertising. “Brands and journalists have found each other” Amsterdam-based journalist Ebele Wybenga says in his book. However often it still looks like the separation of church and state. The role of the editor is paramount. Search algorithms underscore this more and more.
An advice: Think like an editor. So identify your niche audience, create an original voice, foster independant thinking, talk perspective (not product) and….if you can’t think like an editor, hire one. “The Editorial Age“