Wedbush
The social nature
of this new wave of Internet companies is such a major factor
…. that Wedbush also calls it the rise of the “Social Internet” in a new report on the sector, and says successful companies are powered by similar features,
including:
Platforms open their API to developers
Continuous and rapid pace of innovation (see Facebook)
The company/brand must listen to the dialogue and participate with customers
Customer contribution is a large percent of the value/experience
Every customer has a personalized experience
Social graph connections drive discovery rather than search
Source:
The Rise of the “Second Internet” and What It Means , Mathew Ingram Mar. 31, 2011,
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