Innovatie Zorgsector
Onno van der Veen is te gast bij het Kreatief Cafe KIZ op 25 maart 2011 in De Harmonie aan de Melkmarkt in Zwolle. Opzet van KIZ (Kreatieve Industrie Zwolle) is het samenbrengen van kunst en industrie.
Aandacht op samenwerking van kreatieve Industrie met zorgsector
Inleider Onno van der Veen ontwierp rolstoelen, oproepsystemen en operatietafels, maar is thans meer betrokken bij radicale innovatie in de zorg. Volgens spreker, eigenaar van Zeeno (human centered design), een absolute noodzaak. Als een voorbeeld van een dergelijke innovatie noemt hij eHealth en met name de Health Buddy.
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In zijn toelichting gaat Onno van der Veen in op de de theorie van het “design thinking“. Het gaat om T-shaped people, die een brede ontwikkeling combineren met dieptekennis.
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As one of the creators of the HealthBuddy, thank you for the kind words. We worked really hard to try to keep the patients at the center of the design at all times. Thankfully, for the first two Health Buddy appliances (Version 1 and 2), we worked with a world class design firm in IDEO, who shared our patient centric vision. We also made an enormous amount of mistakes along the way, but were lucky to have forward thinking partners, like Sananet, who stuck with us. There is still a lot of innovation to be made in this space, especially in mobile.
I’d like to know – did Mr. van der Veen believe the value was in the hardware/physical design, or the content model/interaction model? No wrong answer, but unfortunately my Dutch is a little rusty, and I’d like to hear what he thought.
Thank you for your reaction. I used the Health Buddy as a successful example of design thinking as a method of innovation in health care. I strongly believe in starting innovation by diving deep into the world of users and than building solutions based on insights in user needs, aspirations and behavior. The health Buddy is a perfect example of the concept of ‘libertarian paternalism’ as advocated by Thaler and Sunstein in their book Nudge. It shows that human centered design really pays off and that radical improvements in healthcare are possible creating happy patients at the same time. So yes I believe the value is mostly in the content model/interaction model. In my practice I often encounter skepticism when I propose a human/patient centered approach as healthcare is a very technology driven environment. So cases like this can really help to get the message across that understanding human needs and behavior can really push innovation.