.. SPAM anno 1992
Beinvloeding?
Dat is nieuw: de patiënt centraal. Liever nog: de patiënt als onderdeel van het team zal Lucien Engelen in 2010 zeggen. Het is ook nog wel eens heel anders geweest.In de negentiger jaren van de vorige eeuw komen farmaceuten er achter dat de weg via de dokter naar de patiënt moeilijker wordt. Ook ontstaat er veel maatschappelijke kritiek op het feit dat artsenbezoekers kennelijk zoveel invloed hebben op het voorschrijfbeleid van dokters. De patiënt zelf wordt ook steeds mondiger. In deze fase ziet de farmaceut Duphar een opening en neemt de rol van de patiënt over. De rollen worden omgedraaid.De patient in actie.
Spam
Er wordt een tevreden patient gecreëerd, die zogenaamd in de zomer (1992 kan ik ontcijferen) vanaf een fraai vakantieoord de dokter een ansichtkaartje stuurt om deze te te informeren over zijn of haar therapietrouw en de darmfunctie, maar bovenal te bedanken voor de goede zorgen (lees: voor het voorschrijven van een recept van het middel van de bewuste farmaceut). De ansichtkaart toont wuivende graanvelden, waaraan het produkt ontleend zou zijn.
Frankrijk
Vakantie
Zo gek is de gedachte niet, want de darmen zijn nogal eens van streek tijdens een vakantie. De betreffende categorie patiënten zoekt het kennelijk niet ver van huis, want ik ontvang een vergelijkbare kaart uit Frankrijk (naar Les Pays Bas) en Oostenrijk (Die Niederlande), die ik toch maar bewaard heb omdat ik ze curieus vindt.
Oostenrijk
Viagra
Vandaag de dag zou je eerder van een virtuele patient (Avatar) een mail uit Thailand of Brazilië kunnen verwachten met advies voor een middel tegen diarrhee? Echter die aanpak is kennelijk verlaten, wellicht ook door het feit dat we worden overspoeld met digitale SPAM en aanbiedingen voor Viagra ? Het zou wel eens aardig zijn om te horen hoe Solvay Duphar deze operatie destijds heeft aangepakt. Hoeveel kaarten zijn er verzonden? Zijn er reacties op terugkomen? Is de artsenbezoekers opgedragen om een stapel kaarten te posten op het vakantieadres? Kortom, een oproep voor informatie!
Overigens : The Group has sold its entire pharmaceutical business to Abbott, in a transaction which closed on February 15, 2010. Oftewel, er is zelfs nog weer een link met de actualiteit ( ‘”500 banen weg” ). Inmiddels is Fiberform een zelfzorgmiddel.
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